simulate · surface
Module · 01
Stakeholders, not demographics.
Simulate spins up agents representing stakeholder types — buyers, regulators, reporters, advocates — with their own knowledge, values and networks.
Forecast the narrative before it forms.
Write up a scenario — a product launch, a new policy, a response to a crisis. Simulate creates hundreds of simulated people — customers, journalists, regulators, advocates — and watches how they react, talk to each other, and change each other's minds on places like X, Reddit and LinkedIn. You see the backlash, the supporters, and the turning points before anything goes live.
Already running across 600+ teams on the Mariete platform.
simulate · overview
use case·Messaging
Test two ways of saying the same thing.
100sautonomous agents per run
What it does
Built around one idea: finish the work.
Configure once, run continuously. Every capability below is a production-grade surface, not a demo.
01
Stakeholders, not demographics.
Simulate spins up agents representing stakeholder types — buyers, regulators, reporters, advocates — with their own knowledge, values and networks.
02
Simulated environments.
X, Reddit and LinkedIn behaviours modelled distinctly. Agents post, reply, reshare, form clusters — and you watch the opinion landscape move.
03
Belief shift tracking.
The dashboard shows how sentiment moves over simulated days. Identify the inflection points, the amplifiers and the dampeners.
04
Rehearsal mode.
Test three strategies against the same scenario. See which triggers a vocal negative faction, which recovers fastest, which produces the outcome you want.
In the wild
Five ways teams actually ship with Simulate.
Scenario · 01
Test two ways of saying the same thing.
A fintech tests two angles for the same product: "save more" vs "feel free". With 400 simulated customers on each, "feel free" wins with under-35s but sounds risky to over-45s. They split their ads accordingly — instead of guessing.
Try this scenariosimulate · scenario · messaging
Intelligence suite
Four surfaces. One runtime. Zero duct tape.
Every Simulate module shares the same orchestration layer, the same audit trail, and the same integration fabric — so a win in one surface lands everywhere.
simulate · runtime
Module · 02
Simulated environments.
X, Reddit and LinkedIn behaviours modelled distinctly. Agents post, reply, reshare, form clusters — and you watch the opinion landscape move.
simulate · integrations
Module · 03
Belief shift tracking.
The dashboard shows how sentiment moves over simulated days. Identify the inflection points, the amplifiers and the dampeners.
simulate · audit
Module · 04
Rehearsal mode.
Test three strategies against the same scenario. See which triggers a vocal negative faction, which recovers fastest, which produces the outcome you want.
Under the hood
The surfaces the product is made of.
Agent swarm
Hundreds of minds, wired to a graph.
Each agent carries a belief vector and a social graph. The graph extracted from your source docs grounds what they "know"; the swarm dynamics produce what they "feel".
- Per-agent belief vectors
- Scenario knowledge graph per run
- Configurable social network topologies
simulate · agent swarm
Timeline
Watch the narrative form.
A real-time dashboard shows sentiment clusters, faction formation and the specific posts that shifted the curve. Pause, scrub, zoom in on a turning point.
- Sentiment over simulated days
- Faction clustering
- Post-level causation highlights
simulate · timeline
Compare strategies
Same scenario. Three futures.
Run three intervention strategies side by side. See which produces the outcome you want and which quietly detonates on Day 14.
- Paired/triplet runs
- Outcome diffs on Day 7 / 20 / 60
- Strategy playbook export
simulate · compare strategies
Specifications
The shape of the product.
What comes in, what goes out, what it runs on. Nothing hidden in a sales deck.
- Agents
- Hundreds per run, typed by stakeholder archetype
- Environments
- X · Reddit · LinkedIn behavioural models
- Inputs
- Scenario docs (brief, policy, deck) → auto-extracted knowledge graph
- Outputs
- Sentiment timeline · faction map · intervention comparison
- Runtime
- Simulated days compress to minutes; 90-day runs typical
Pairs well with
Better together. Eleven products, one runtime.
Playbooks
Playbooks that run on Simulate.
Step-by-step recipes that wrap Simulate around a specific outcome. Same agent, plugged into a real workflow your team already cares about.
- strategy
Test the message first
Run two or more versions of your positioning past hundreds of simulated customers who match your target — before you spend a penny on ads.
Before launch·Your media budget backs a winner, not a hunch. - global
Rehearse a new market
Run your existing messaging past simulated customers from the country you are entering. See what lands, what confuses them, and what outright annoys them.
Cultural fit·You enter new countries sounding like you actually belong there. - launch
Roll out without backlash
Describe the change you want to make. Simulate runs your users through each rollout option and predicts how they will react.
Best of three·Controversial changes roll out without bleeding users.
Ready when you are
Start with Simulate. Ship before the week is out.
No credit card. No sales call. Run one workflow end-to-end and decide.