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Find the white space.

Find markets where demand is strong but supply is weak.

Scan a set of emerging markets for a specific use case. Atlas shows you the ones where people want what you sell — but no-one local is doing it well.

6 min read
·
Intermediate
·
4 moves
·
Updated weekly
01The situation

Why this exists.

Scan a set of emerging markets for a specific use case. Atlas shows you the ones where people want what you sell — but no-one local is doing it well.

Today

A patchwork that breaks.

  • A shared spreadsheet nobody opens on time
  • Prompts copy-pasted into a chat window
  • A contractor who disappears for two weeks
  • Output that lands in a different shape every run
With Atlas

A workflow that ships.

  • One brief, one cadence, one place to read it
  • Every claim cited, every step reviewable
  • A finished artifact in your team’s format
  • Your roadmap is driven by opportunity, not by what feels familiar.
02The playbook

Four moves.

Atlas runs each move with a preview attached — so you know what lands before you ever hit send. Skip freely once you know which parts carry the weight.

  1. 01Kickoff

    Describe the problem you solve.

    Atlas starts with the brief and asks only for what's missing. No boilerplate intake form, no setup meeting.

    Chat · mariete
    Y
    Describe the problem you solve.
    A
    Atlas is working
  2. 02Gather

    Pick the countries to scan.

    Sources are pulled, cleaned, and cross-checked against prior runs — every claim carries a citation you can trace.

    checklist · step-02
    Source connected · pick the countries
    Context loaded
    First pass complete
    Source connected
  3. 03Reason

    Atlas maps demand against what is on offer locally.

    The agent thinks out loud where it matters — trade-offs named, assumptions surfaced, judgments explained.

    ranked results
    01Find · white space0.94
    02The · white space0.82
    03Space · white space0.67
  4. 04Draft

    Pick the emptiest markets first.

    A first draft lands in the format your team already uses. You edit the last 10%, not the first 90%.

    delivery · inbox
    A
    Atlas → your team
    just now · scheduled weekly
    new
    Find the white space
    Your roadmap is driven by opportunity, not by what feels familiar.
    Open briefing
03The setup

Configure Atlas.

Atlas runs on structured setup, not freeform prompts. Fill the fields once and the run is reproducible every time — same agents, same sources, same output shape.

atlas · run setup
ready
Candidate markets
3 selected
Dimensions
All 8 — market · financial · competitive · regulatory · consumer · logistics · talent · timing
Depth
Deep (2–4 hr) · Comprehensive (24 hr)
Citations
Every claim sourced
Export
PDF · PowerPoint · JSON
Any field you skip, Atlas asks for once on first run.
Run Atlas
04What you need

Inputs in, outputs out.

Atlas runs on the inputs on the left and hands back the artifacts on the right. Skip any input — the agent will ask for it the first time it needs it.

What it takes in
  • One source of truth (CSV, CRM, or warehouse)
  • A one-paragraph brief on the goal
  • The KPI you want to move
What it hands back
  • A scored, cited brief you can forward
  • A structured file for downstream automation
  • An alert when anything material changes
05What lands on your team

A finished artifact, not a todo list.

Every run ends the same way — a packaged brief in the channel your team already reads. Here's a preview of what shows up.

playbooks·Mariete Bot·Mon 7:03 AM
delivered
A
Atlasbot · weekly
Find the white space — ready for review

Here's the brief for this week. I ran the playbook end-to-end, flagged anything that shifted against last run, and packaged the output for Slack and the shared drive.

  • Describe the problem you solve.
  • Pick the countries to scan.
  • Atlas maps demand against what is on offer locally.
  • Pick the emptiest markets first.
Open briefingbriefing.pdf · sheet.csv · slides.key
What moved
Demand vs supply gap
Your roadmap is driven by opportunity, not by what feels familiar.
06Common pitfalls

Where teams stall.

Three ways we see this go sideways — and how to avoid each one.

Pitfall 01

Pointing the agent at stale or half-connected data. Clean the source once, compound every run after.

Pitfall 02

Running it once and forgetting. Put it on a weekly cadence so the numbers actually move.

Pitfall 03

Skipping the first review. Check the first run by hand — trust compounds from there.

07Questions

Before you start.

Usually one source is enough to see value. Atlas can run on a CSV paste for the first pass; connect the CRM, the data warehouse, or the tool of record once you want it to run on its own.

Most teams put this on a weekly cadence. That's the sweet spot between "too noisy to read" and "too stale to act on". Adjust once you see how the numbers behave.

Whoever owns the downstream action. Atlas hands back a finished result — the value is in somebody actually reading it and shipping the decision the same day.

It usually isn't. The first pass is calibration — tell Atlas what was off, rerun, and the second is close. By the fourth it reads like a teammate.

Your move

Run it today.

Forty minutes to set up. Demand vs supply gap on the other side. Atlas does the work.